Asian Field Study Program

Overview

The 2018 Asian Field Study (AFS) is designed for students with an interest in international business (IB). It consists of preparatory classes; the onsite trip to Tokyo, Kyoto, Beijing, and Hanoi (subject to change). Students will enroll in the 6-credit full version (BUS 477 or BUS 677).

The course may count toward one or two of the following: IB elective, IB major elective, entrepreneurship major elective, upper division elective, or management elective for BBA students, entrepreneurship certificate for graduate students, and PAMI international management certificate (consult with your academic advisor for applicability).

Below is a summary of the planned program offering. Note that the dates, focus, and content are subject to change.

Online Application

The 2018 Application deadline: March 16, 2018

If you have a passport, have on hand when filling in the application.

Online application - Currently accepting applications until March 16, 2018.

Focus

6-credit: Four cities (Tokyo, Kyoto, Beijing, and Hanoi)

Tentative In-Class Schedule

Session Date   Day   Topic Pre-Reading Assignment
1 May 22

Tues
6 - 9 pm

1) Asian Corporate Analysis: An Equity Approach 
2) Country Analysis Methods: Economy, trade and comparative advantage, sovereign risk and industrial policy.
3) Case Study: Japan Export Model
Lecture Notes and pre-lecture material and readings
2 & 3 May 26 Sat
9am - 4pm
1) Continue with Asian Country Analysis 
2) Guest Speakers on:
a) Economies of Asia,
b) Equity investing,
c) Asian business/industry in Hotels, Internet, Airlines, Restaurants and Finance.
Guest speaker pre-lecture material and readings
4 May 29 Tues
6 - 9 pm
1) Asian Foreign Exchange Markets and Risk Hedging
2) Identifying new venture businesses in Asia
Lecture Notes
Due: Individual Corporate Equity Analysis
5 June 5 Tues
6 - 9 pm
1) Continue: Identifying new venture businesses in Asia
2) Asian Commercial real estate analysis and investing
Lecture Notes
6 June 12 Tues
6 - 9 pm
1) Student presentations providing pre-trip information on companies and institutions to be visited
2) Pre-trip preparation and planning discussions
Due: Individual Presentations and Company Write-up for site visits
7 & 8 June 16 Sat 
9am - 4pm
Guest Speakers on:
1) Military/Defense Trends in Asia/Pacific, 2) Asian business/industry in Hotels, Healthcare, Airlines, Restaurant
 and Finance.
Guest speaker pre-lecture material and readings
9 June 19 Tues
6 - 9 pm
Group Country Analysis Presentations Due: Group Country Presentation PowerPoint and Summary Write-up 
10 July 24 Tues
6 - 9 pm
1) Overall Trip Takeaways and
2) Student Presentations on company visit 
 
11 & 12 July 28 Sat 
9am - 4pm
Individual Student Project Presentations Due: Individual Presentation PowerPoint and Summary Write-up

Onsite Trip

  • Depart HNL – June 22 (Fri)
  • Tokyo, Japan – June 23 (Sat) to June 27 (Wed)
  • Kyoto, Japan – June 28 (Thurs) to July 1 (Sun)
  • Beijing, P.R.C. – July 2 (Mon) to July 6 (Fri)
  • Hanoi, Vietnam – July 7 (Sat) to July 11 (Wed)
  • Return to HNL – July 12 (Thur) 

Cost

The estimated program registration fee $5,000, which includes airfare (Honolulu origin, neighbor island or other origin is extra); ground, lodging based on double occupancy and breakfast while onsite in Asia. Other meals and incidentals are excluded. Trip cost excludes tuition. Participating students must also register for courses through the UH Outreach College (BUS 477 or BUS 677 for the 6-credit version) and pay the applicable credit hours.

Scholarships

5-15 Scholarships covering between $1,500 and the estimated trip cost of $5,000 have been generously donated from the following sources. Complete the applicable questions in the online application to be eligible for these scholarships.

  • Freeman Foundation
  • Ralph S. Inouye Co., Ltd.
  • David T. Pietsch
  • Ulrike and Toufiq Siddiqi

Program Objectives

The objective of the program is to enhance student preparation for management in a global business environment. The goal is for students to develop an awareness of the interconnected components of the global economy and be sensitive and be able to adapt to each of the unique cultures and business practices.

This is accomplished by exposing students to diverse and relevant Asian business environments, utilizing academic theory and business models as a framework for real world experiences, consisting of site visits, case studies, and country level, industry level, and firm level assessments. Cross-functional integrated learning is the foundation.

Diversity is accomplished by mixing economies at varying stages of development, as well as specific site visits from a variety of industries and firm types.

Pre-trip learning is accomplished through a combination of lectures, web-based video lectures, on-line discussions, cases and/or readings. The emphasis is placed on real-time source materials, interviews with experienced executives and experts, and the application of personal observation.

Target Participants and Prerequisites

The size of the group has been targeted at 20-25 students. The 2017 AFS is expected to be comprised of DL-EMBA (including healthcare track), MBA, BBA, and non-business majors. Selection will be based on criteria contained in the application and meeting the following prerequisites:

  • UHM BBA and MBA Students (priority given to those with 1st year business core completed)
  • UH System-wide undergraduate and graduate students from any discipline (priority given to those with 1st year major core completed)
  • Overall 3.0 GPA, major 3.0 GPA
  • Medical clearance to travel abroad
  • Successful completion of the preparatory pre-trip course in order to participate in the onsite trip

Timeframes

  • Application (March 16, 2018)
  • Acceptance Notification (March 23, 2018)
  • Payment Due and Passports Collected (April 13, 2018)

Program Summaries

2016 Asian Field Study Program Summary

2016 Asian Field Study Group

The University of Hawaii at Manoa, Shidler College of Business, completed its 33rd Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment”. Fourteen EMBAs, four PT-MBAs, two FT-MBAs, one MACC and four BBA students were hosted by various businesses and agencies in Tokyo (Nissan Oppama Factory, Frontage Advertising, Merck, Tokyo Stock Exchange, and Fortress Investments), Hong Kong (Hong Kong Science and Technology Park, The Wave, Invotech, Empirica, Weyland Tech, Oriental Patron Investment Management, and US Consulate General Economics Section), Shenzhen (Zhongtou Investments, Shenzhen Innovation Valley, Green Pine Capital Partners, Weyoung Innovation Incubation Center, and UEEE Power), Guangzhou (Esquel Gaoming, American Chamber of Commerce Shunde, Shunde Polytechnic, Ronggui Government and Chamber, Haotaitai – appliances, Hangji Metal, Yizumi Precision Machinery), and Hanoi (Hong Lam - preserved fruits, Canifa – clothing, Opec Plastics, Dichung - ride sharing, Red Sun - restaurant franchise, and U.S. Embassy).

The objective of the six-credit BUS477/677 program is to enhance student preparation for management in a global business environment. The goal is for students to develop an awareness of the interconnected components of the global economy and be sensitive and be able to adapt to each of the unique cultures and business practices.

Each country and city had a specific focus and theme, Tokyo on Japan and Abenomics, Hong Kong as a regional hub and gateway to China, Guangzhou on China's strategic shift up the value chain, and Hanoi on Vietnam’s rapid rise as a developing economy.

A rigorous preparatory course was led by Prof. Jack Suyderhoud and Prof. Ben Bystrom, culminating in country reports (Japan, China, Hong Kong, and Vietnam); and individual reports on a subject of interest (company, industry, or topic). This was supported by eight three-hour pre-trip classes including guest lectures by country experts including Mr. Curtis Freeze on Japan, Dr. Bee Leng Chua on Hong Kong, Brig. Gen. David R. Stilwell on China, and Ms. Tram T.H. Nguyen on Vietnam; numerous country specific readings, Harvard case studies, Economist Intelligence Unit country reports, and three three-hour post-trip reflective sessions.

Alumni played an invaluable role in the program, not only in arranging site visits, but also hosting networking events in each of the cities.

Generous scholarships totaling over $70,000 was graciously provided by the Freeman Foundation, Dennis Y.M. Ching, Ralph S. Inouye Co., Ltd., and David T. Pietsch.

Cultural activities included watching a professional soccer game and cruising the rivers of the Sumida in Tokyo, visiting the historic temples and halls in Guangzhou, and an overnight cruise in Halong Bay.

Download: 2016 Asian Field Study Summary Report

2015 Asian Field Study Program Summary

2015 Asian Field Study Group

The University of Hawaii at Manoa, Shidler College of Business, completed its 32nd Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment”. Six DL-EMBAs, one EMBA, eight PT-MBAs, one JD/MBA, two FT-MBAs, one MACC and one BBA student were hosted by various businesses and agencies in Seoul (POSCO Steel Pohang, Yonsei University, CJ Entertainment and Media, and Samsung Electronics), Shanghai (Flextronics Suzhou, Shanghai Volkswagen, Eutrovision, and Rockbund Development), Ho Chi Minh City (Briskheat, Intel Vietnam, Bodynits, Better Work, PTE Manufacturing, Hop Tri Agrochemicals), Jakarta (Lippo Kemang Village, @America, Indonesia Stock Exchange), and Bali (PACIBER Annual Meeting).

Each country and city had a specific focus and theme, Seoul on Korea’s and its rise as a global player, Shanghai on China and its strategic shift up the value chain, Ho Chi Minh City on Vietnam’s rapid rise as a developing economy, Jakarta and Bali on the role of Chinese run businesses in Indonesia's growth and coexisting in a Muslim majority country.

Alumni played an invaluable role in the program, not only in arranging site visits, but also hosting networking events in each of the cities.

Generous scholarships totaling over $90,000 was graciously provided by the Freeman Foundation, Ralph S. Inouye Co., Ltd., David T. Pietsch, Saltchuk Hawaii, and Ulrike and Toufiq Siddiqi.

Cultural activities included touring the ancient Gyeongbokgung Palace in Seoul, strolling along the historic Bund in Shanghai, cruising the Mekong Delta on sampans, shopping the glitzy malls of Jakarta, and immersing one selves within the Hindu temples of Bali.

Download: 2015 Asian Field Study Summary Report

2014 Asian Field Study Program Summary

2014 Asian Field Study Group

The University of Hawaii at Manoa, Shidler College of Business, completed its 31st Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment” and “Entrepreneurship in Asia”. Thirteen EMBA, one PT-MBA, two FT-MBA and three BBA students were hosted by various businesses and agencies in Tokyo (Fujitsu, IBM Japan, Frontage, Merck, Dentsu and Pokemon), Hong Kong (Esquel HQ, Cyberport and Hong Kong Science and Technology Park), Guangzhou (Esquel Gaoming, American Chamber of Commerce Shunde, Shunde Polytechnic, Ronggui Government and Chamber, Hisense Electrical, Hangji Metal, Be-Tech Electronic, Yizumi Precision Machinery, Weber Electric Appliances and Vanward New Electric), Manila (Jollibee HQ and Commissary, Ayala Land, St. Luke’s Hospital, Aegis, National Economic and Development Authority and Asian Development Bank) and Ho Chi Minh City (Trung Nguyen, Better Work, PTE Manufacturing, Hop Tri Agrochemicals, LC Vietnam, Sandhill Scientific and Huhtamaki). Each country and city had a specific focus and theme, Tokyo on Japan and Abenomics, Hong Kong as a regional hub and gateway to China, Guangzhou on China's strategic shift up the value chain, Manila on the outsourcing industry, and Ho Chi Minh City on Vietnam’s rapid rise as a developing economy.

Alumni played an invaluable role in the program, not only in arranging site visits, but also hosting networking events in each of the cities, culminating in a rooftop finale dinner with VEMBA in Ho Chi Minh City.

Cultural activities were centered on the historic waterways and cruising the rivers of the Sumida in Tokyo, Zhujiang in Guangzhou and Mekong Delta in Ho Chi Minh City.

Download: 2014 Asian Field Study Summary Report

2013 Asian Field Study Program Summary

2013 Asian Field Study Group

The University of Hawaii at Manoa, Shidler College of Business, completed its 30th Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment”. Twenty DL-EMBA, four PT-MBA, and one MACC student were hosted by various businesses and agencies in Seoul (KSA Ltd., American Chamber Korea, Samsung Electronics, and POSCO), Beijing (Beijing Dentsu Advertising, NBA China, US Commercial Service, and Beijing Weipass), Hanoi (Vinaconex, Viettel, and VEMBA Networking), and Bangkok (Thai Container Group, PACIBER Conference, TOMY Thailand, Nava Nakorn Industrial Estate, and Singha Brewery).

Each country and city had a specific focus and theme, Seoul on South Korea’s rise as a global player, Beijing on China's strategic shift up the value chain, Hanoi on Vietnam’s rapid rise as a developing economy, and Bangkok on Thailand’s changing role on attracting foreign direct investment.

Cultural activities included strolls back in time to a traditional Korean village, treks along the Great Wall and Forbidden City, a cruise along picturesque Halong Bay, and elephant and bamboo raft rides on River Kwai.

Download: 2013 Asian Field Study Summary Report

2012 Asian Field Study Program Summary

2012 Asian Field Study Group

The University of Hawaii at Manoa, Shidler College of Business, completed its 29th Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment”. Seventeen EMBA, one MBA, and one BBA student were hosted by various businesses and agencies in Tokyo (Fujitsu, US Commercial Service, 7-Eleven, Merrill Lynch & IBM), Shanghai (American Chamber of Commerce, American Consulate, Dow Chemical, & Hyva Mechanics), Kuala Lumpur (International Center for Education in Islamic Finance, Malaysian Palm Oil Board, Sime Darby Mill, American Malaysia Chamber of Commerce, Zouk Club, & Chili’s), Ho Chi Minh City (Interwood, Sandhill Scientific, Esquel, VinaCapital, & Better Work).

Each country and city had a specific focus and theme, Tokyo on Japan’s recovery and reinvention, Shanghai on China's strategic shift up the value chain, Kuala Lumpur on Malaysia’s leadership in Islamic business in Asia, and Ho Chi Minh City on Vietnam’s changing role on attracting foreign direct investment.

Cultural activities were centered on the waterways, with boat cruises along the Sumida River in Tokyo, Slender Lake in Yangzhou, Zhujiajiao Canals outside Shanghai, Saigon River in Ho Chi Minh City, and Mekong River in the Mekong Delta. In-land, students visited the Imperial Palace and Tsukiji Fish Market in Tokyo, Silk Factory and Jade Buddha Temple in Shanghai, Batu Caves and Petronas Towers in Kuala Lumpur, and Cu Chi Tunnels and Reunification Palace in Ho Chi Minh City.

Download: 2012 Asian Field Study Summary Report

2011 Asian Field Study Program Summary

China Participants

The University of Hawaii at Manoa, Shidler College of Business, completed its 28th Annual Asian Field Study, the theme was International Entrepreneurship and its role within countries in varying stages of development. Each country and city had a specific focus and theme, Seoul on its global leadership in high value industries, Guangzhou on China's strategic shift up the value chain, Hong Kong as the entry point to China and high-tech development, and Surabaya and Jakarta on the role of Chinese run businesses in Indonesia's growth and coexisting in a Muslim majority country.

Ten MBA and three BBA students were hosted by various businesses and agencies in Seoul (Samsung Electronics, POSCO, Kookmin Banking Group, International Entrepreneurship Conference, and PACIBER Annual Meeting), Guangzhou (National Sun Yat Sen University, Moen, US Consulate Guangzhou, American Chamber of Commerce South China, Guangdong Esquel Textiles , and BYD Automotive), Hong Kong (Hong Kong Science and Technology Park, AMOS Enterprises, Esquel Group Headquarters, American Chamber of Commerce Hong Kong, Feng Tai Footwear, and Dentsu Media Palatte Hong Kong), Surabaya (Matahari Department Store, Siloam Hospital, First Media, Siam Maspion Terminal, Indo Plastic and Chemicals, Samator Gas, and Wonokoyo Poultry), and Jakarta (Universitas Pelita Harapan, Mochtar Riady Institute for Nanotechnology, and Siloam Hospital).

Cultural activities included historical and spiritual visits to the Gyeongbokgung Palace in Seoul, Buddhist Chi Lin Nunnery in Hong Kong, and Islamic Al-Akbar Mosque in Surabaya; journeys on the Pearl River Cruise, Hong Kong Star Ferry and Victoria Peak Tram; feeling the opulent luxury at the Hotel Majapahit's Presidential Suite; and up close and personal with wild animals at the Taman Safari.

Download: 2011 Asian Field Study Summary Report

2010 Asian Field Study Program Summary

Malaysia Palm Oil

The University of Hawaii at Manoa, Shidler College of Business, completed its 27th Annual Asian Field Study themed “Experiencing the Diverse Asian Business Environment.”

Eighteen EMBA, one MACC, and one evening MBA were hosted by various businesses and agencies in Seoul (Hyundai Motors Head Office and Research and Development Facilities, and Samsung Electronics), Beijing (Dentsu Advertising, Mars Foods, and US Commercial Service), Kuala Lumpur (Zouk Club, American Chamber of Commerce, Malaysian Palm Oil Board, Sime Darby Palm Oil Processing Mill, International Centre for Education in Islamic Finance, and Halal Journal), and Ho Chi Minh City (Vietnam Brewery, CEP Microfinance, Intel, Coca Cola, and the UH Vietnam MBA Program).

Cultural activities included a tour through the Korean Folk Village, a hike along the Great Wall, a tour through the Forbidden City, a catwalk on the Petronas Twin Tower Skybridge, and a scenic ride on a rowboat along the Mekong River.

Download: 2010 Asian Field Study Summary Report